Demonstration van
The HAZET demonstration vans are a special marketing tool for sales promotion.
These are "mobile exhibition stands" that show a representative cross-section of our HAZET programme. The technical advisors on the HAZET demonstration vans are at least mechanics – and usually even master mechanics.
The principle of the demonstration vans works as follows (due to indirect distribution in line with our loyalty to specialist retailers):
- Our trade customer arranges so-called rides with our demonstration van.
- To this end, the sales representatives of our retail customers make appropriate appointments with their customers – such as workshops, for instance.
- Field service and technical advisors make appointments and then travel to the workshops or businesses together.
- There are usually two questions: "What's new, what do you have on offer?"
- Our specialist consultant then presents our new products and the customer orders all their requirements directly from the sales representative, who then primarily makes the sales.
Advantage for the workshop:
- Stays up to date.
- Good and simple source of information without leaving the workshop.
- Direct ordering.