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Glossary

Demonstration van

The HAZET demonstration vans are a special marketing tool for sales promotion.

These are "mobile exhibition stands" that show a representative cross-section of our HAZET programme. The technical advisors on the HAZET demonstration vans are at least mechanics – and usually even master mechanics.

The principle of the demonstration vans works as follows (due to indirect distribution in line with our loyalty to specialist retailers):

  1. Our trade customer arranges so-called rides with our demonstration van.
  2. To this end, the sales representatives of our retail customers make appropriate appointments with their customers – such as workshops, for instance.
  3. Field service and technical advisors make appointments and then travel to the workshops or businesses together.
  4. There are usually two questions: "What's new, what do you have on offer?"
  5. Our specialist consultant then presents our new products and the customer orders all their requirements directly from the sales representative, who then primarily makes the sales.

Advantage for the workshop:

  • Stays up to date.
  • Good and simple source of information without leaving the workshop.
  • Direct ordering.
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